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Elton John World News: After Elton's Show, AARP Plans More Musical Events

After Elton's Show, AARP Plans More Musical Events-- Posted by This email address is being protected from spambots. You need JavaScript enabled to view it.

Tuesday 21 November 2006 @ 18:28 - GMT

AARP,  America's largest membership organisation, today announced its exclusive presenting sponsorship of Tony Bennett and The Best Is Yet to Come concert tour. The tour -- the first concert partnership of its kind for AARP -- will launch in early 2007 and visit 20 cities across the United States.

The tour will feature the 13-time Grammy winner performing from his repertoire of the Great American Songbook, including hits from his new CD, Tony Bennett Duets: An American Classic. {On the Duets CD, Bennett sings with notables such as Elton and Diana Krall, who will both be on tonight's NBC hour-long special at 8 p.m. Eastern time.)

"AARP is thrilled to be Tony Bennett's newest duet partner," said Shereen Remez, group executive officer for Member Value at AARP. "In fact, Tony is the perfect musical ambassador for AARP. He proves that age is just a number and life is what you make it."

 AARP members may receive special opportunities, such as the chance to see Bennett live at various AARP events. AARP members may also receive discounted concert tickets and backstage access to the star. Plans are also in the works for a sweepstakes in which a lucky member could win a live Tony Bennett concert at their home.

"The new relationship between AARP and Tony Bennett goes beyond a standard tour sponsorship," said Remez. "It provides unique and exclusive opportunities for our members to see and hear a real living legend."

The collaboration is part of a broader effort by AARP to use the power of music to forge an emotional connection with its members. The association is developing a musical signature for the AARP brand, as well as additional concert sponsorships. In fact, Elton performed at their Life@50plus member event this October, and next year's event in Boston will feature performances by Rod Stewart and Earth, Wind and Fire.

Tony's son and manager Danny Bennett, praised the partnership and commended AARP for embracing the power of music. Calling the older man's music "the soundtrack for change," he stated that the AARP effort will particularly resonate with baby boomers.

"Music is an inspirational force that infuses one with a passion and reminds each and every one of us how important it is to embrace life and live it to its fullest," he said. "This is a generation who is determined to stay forever young at heart and realizes that the best is yet to come."

For more details on the tour, visit http://www.aarp.org/tonybennett


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