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Elton John World News: Thinking Outside The Box

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An Artist's Contribution to Next Month's Winter Ball

Tuesday 16 October 2012 @ 17:48 - GMT

Gareth Pugh has designed a portable bar for the Grey Goose Winter Ball to benefit the Elton John AIDS Foundation.

Vogue reports that the bespoke design - which takes the form of a black unfolding cube - will be auctioned at the musician's annual ball on Saturday, November 10, with all proceeds going to the charity.

"The brief was incredibly open, which for me was great," said Pugh. "All I had to do was keep it small - small enough for it to sit comfortably in someone's home - and of course to leave some room in there for a bottle of vodka. I had complete free reign. I love how it unfolds from a simple understated solid black box, into different facets and compartments- it's very chic!"

Pugh agreed to the project because of his admiration for "the tireless work and effort" that Elton and David Furnish do to support AIDS awareness internationally. Once he got started, the design of the bar came very naturally to the designer.

"I actually always like to begin with a cube - it's like my natural starting point; my blank canvas if you like," he explained. "How that evolves differs greatly from project to project and it's usually about evolving it outwards - exploding the shape. It just so happened that the cube was perfect for my bar idea, so it was then more about considering the space within the solid shape, and making that work on a practical level, which was definitely an interesting process."

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