Ai Weiwei and Gilbert & George are among hundreds of artists, professional and amateur, who have redesigned the covers of seven different singles for a charity sale.
Taking its inspiration from the Royal College of Art's annual secret postcard sale, 700 different vinyl covers will go on display next weekend in the Secret 7" project. As with the well-established Royal College event, buyers will only learn who made their cover after the sale.
Funds raised will be given to Art Against Knives, a London based foundation working in areas that are most effected by gang culture, helping them access education employment and training.
The man behind the project is Kevin King, a creative producer at Universal Music.
He said that he "came into contact with Art Against Knives, working on Secret 7" last year.''
''Making them charity of choice this year was one of the most straight forward decisions Ive ever had to make. The idea of a collaborative effort and opportunities the project will open for the young people they support is a super exciting evolution of Secret 7".''
King wanted to make his project more inclusive than the many charity auctions he's been to where he ends up ''priced out within about 10 seconds.''
This year seven singles have been chosen: Elton's Bennie and The Jets; Haim's Better Off; Jessie Ware's Still Love Me; Laura Marling's The Beast; Nas's The Don; Nick Drake's Rider On The Wheel; and Public Enemy's Harder Than You Think.
It is the second year of Secret 7'', although the organiser admitted: "It was all basically a big experiment last year." Even so, they managed to earn £33,500.
As well as getting the cover, buyers will receive the actual single. The 700 unique covers go on display at Downstairs At Mother in Shoreditch, London on April 13 and 14. The following weekend, to coincide with Record Store Day on April 20, the sleeves and single will be sold on a first-come, first-served basis for £40 each "though people can give more if they want," said King.