Qloo, which bills itself as "the cultural artificial intelligence data platform," has raised $6.5 million in additional funding from AXA Strategic Ventures and Sir Elton.
Last year, the company raised $4.5 million, thanks to Leonardo DiCaprio; Starwood Hotels founder Barry Sternlicht; Pierre Lagrange of GLG Partners; and Adriaan Ligtenberg’s AllMobile Fund - plus other investors.
The New York startup examines publicly available and open source data to try to understand patterns in consumer taste in categories like music, film, TV, books, podcasts, consumer products, fashion, dining and travel.
Elton said in the funding release:
"We're excited about the potential of Qloo's cultural AI. "It's been a powerful tool for Rocket Entertainment for brand partnerships across our entertainment company. We feel Qloo could be a driving force in the entertainment industry in years to come."