Coinciding with its two new restaurant openings, the chain is “offering bowls of poké for whatever spare change customers have in their pockets” exclusively on the 15th of January in Old Spitalfields Market and the 22nd of January at Bloomberg Arcade, reports Eat Out.
A spokesperson said: “The opening of two new homes in Bloomberg Arcade and Spitalfields will be our biggest achievement yet, so we had to celebrate accordingly.
“Extending the season of goodwill, we wanted to do something to raise money for a cause close to the team’s hearts. So for one day only we’re offering our beloved bowls of poké for however much customers want to pay, from a penny to a pound or ten!”
Doubling the company’s current store count (one in Fitzrovia and one in London Victoria), it is also celebrating by teaming up with fitness studio Psycle’s chief executive, Rhian Stephenson, who has created a limited-edition Ahi Poké bowl with head chef Jeremy, including kale, marinated tofu, pickled ginger, kimchi cucumber, coconut roasted sweet potato, corn, coriander and a green tahini dressing.