Amazon Music has just announced The Soundboard with Elton John, an immersive original audio program offering admirers exclusive conversations and stories.
Airing exclusively on Amazon Music beginning April 6 — the same day two separate tribute albums Revamp and Restoration are released — The Soundboard tells the stories behind the songs with John and longtime lyricist Bernie Taupin, as well as many of the artists featured on the albums, including Coldplay’s Chris Martin, Demi Lovato, Killers frontman Brandon Flowers, Queens of the Stone Age’s Josh Homme, rapper Q-Tip and more.
It will be available for just 24 hours.
The show is similar thematically to ones Amazon has done previously with U2 and Justin Timberlake — but there are differences.
“We approach each one case by case and have discussions with the artist, label and management about what makes sense for them and us and customers,” Alex Luke, global head of programming and content strategy for Amazon Music, told Variety. “Tribute albums offer a unique opportunity — you’ve got more than 20 artists covering Elton songs, so in interviewing those artists we’re reaching not just Elton fans but also their fans.”