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Flagship Store Takes Cues From Sir Elton

Written by Chief Editor.

Vintage Frames has a new location in Montreal, Canada, and Elton was a major influence.

CEO Corey Shapiro told MTL Blog that he wanted to ''create an environment and experience fit for Sir Elton John.'' He believes the performer ''reinvigorated that optical industry and made eyewear fun again.''
Elton's residency in Vegas was also the inspiration for the establishment, ''mixing Greek and Roman design cues such as columns and marble with modern touchpoints of LED lighting and AR visuals.''
There's even a white grand piano in the middle of the floor. Shapiro hopes to see John ''blessing the keys one day in the heart of St-Henri.''
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