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Elton’s AIDS foundation and Lady Gaga‘s Born This Way Foundation have launched a new Web site.

The site contains video of Elton and Gaga talking about love and compassion, and how it inspired them to launch the Love Bravery clothing and apparel brand.

Macy’s is donating 25% from every Love Bravery purchase to support the work of the EJAF and Born This Way Foundation.

And to celebrate the release of the A Good Heart video (in which Elton wears a Love Bravery pin), Macy’s is running a special promotion with a 25% discount on all items in the Love Bravery range. Through the end of August, you are invited to save by using the promo code ”LOVE.”

To find out more, go to