At the Elton John AIDS Foundation’s 25th annual Academy Awards Viewing Party on Sunday, Elton and David Furnish will introduce Open Road and Survival Pictures‘ new film – The Promise– which tells the story of the Armenian genocide in Turkey at the outset of World War I.
Written by Terry George and Robin Swicord and directed by George (Hotel Rwanda), The Promise stars Oscar Issac, Christian Bale, and Charlotte Le Bon.
“We have only to look at the horrific HIV/AIDS outbreak that followed in the wake of the Rwandan genocide in the mid-1990s to understand the direct connection between human rights atrocities and public health crises like the AIDS epidemic,” said Elton. “Through our friendships with the Manoukian family and producer Dr. Eric Esrailian from UCLA, David and I became more personally aware of the Armenian genocide and its timely relevance to social issues today. The film’s theme #KeepThePromise can be interpreted as keeping the promise to remember and learn from the atrocities of the past, as well as keeping the promise to end AIDS. At EJAF, we are committed to #KeepThePromise and raise awareness about this powerful film that uses classic storytelling to inspire people to take action today. We are honoured to share the important timing of our Oscar night event to introduce people to The Promise.”
In addition to sharing the EJAF‘s vision for championing human rights, The Promise team at Survival Pictures has taken the unprecedented step of making the commitment to donate all proceeds from the movie to nonprofit organisations including the EJAF and other human rights and humanitarian groups.
As part of this commitment and to inspire party guests to give generously, Survival Pictures will match the pledges attendees make to Elton’s charity via text and live auction purchases made during the Academy Awards Viewing Party, with the goal of making this a record-setting evening.