In preparation for the launch of the 2007 Audi Q7, Audi of America has launched a pair of initiatives to spark consumer awareness of the new performance SUV and the Elton's AIDS
foundation, according to a March 2, 2006 press release.
Consumers can register to win a driving trip for four to the Rocky Mountains or the Utah Canyonlands. Concurrently, potential Audi customers will have an opportunity to have a donation made to the EJAF in their name, courtesy of Audi of America, Inc.
By visiting the Q7 micro-site at http://www.audiusa.com/audiq7 , browsers
can register to win one of two Driving Adventure vacations. Each trip for
four -- courtesy of Abercrombie & Kent -- includes an Audi Q7 for the drive
and accommodations at local luxury resorts in each region along the drive
routes. Participants can register once a day between now and May 15,
2006. Winners will take their driving vacations in the June/July timeframe.
Additionally, the company has partnered with the EJAF--as a sponsor of the 14th annual Academy Awards Viewing Dinner and After Party on Sunday, March 5th. A 2007 Audi Q7 will be auctioned off at theret, and the proceeds will go to the EJAF.
A second fundraising program is the "Test Drive an Audi to Help Fight
AIDS" program developed to assist the EJAF towards their pursuit of
eliminating the HIV and AIDS viruses. Donations of $50 and $500 are given for
prospective owners who test drive or buy/lease a new Audi vehicle,
This new program will take place in the greater New York, Los Angeles, San
Diego, and San Francisco areas. Prospective owners will be sent EJAF incentive
cards. Those card holders who test drive an Audi will have a $50 donation made
in their name to the EJAF. Card holders that purchase or lease a new Audi will
have a $500 donation made in their name. This program will run from March 1,
2006 until December 31, 2006. Delivery must be taken before December 31, 2006
for a donation to be made, and test drivers must be 25 years of age for
donations to be made in their name.