The Womens Sports Foundation has unveiled The Billies, an
innovative new awards program recognising media excellence in women's sports and physical activity. The kick-off reception and official announcement of The Billies took place at Tiffany & Co. Beverly Hills on February 7. The jewelers are the official sponsor and designer of the award.
To show support for The Billies, guests at the kick-off event included Marcia Cross, Desperate Housewives actress; Billie Jean King, tennis legend and founder of the Womens Sports Foundation, and Jessica Mendoza, Olympic gold medalist softball player.
As for the honours themselves, they'll be given out on April 20 at the Beverly Hilton in Beverly Hills, California.
Governor Arnold Schwarzenegger and his wife Maria Shriver are two of the honorary co-chairs, and co-chairs include Peggy Fleming and Bob Iger.
Geena Davis will make an appearance, as will Elton, who will be performing for an hour.
To learn more about the black-tie evening--which begins at 6 p.m. with a cocktail reception, followed by dinner--or to purchase tickets, visit