Elton John World News: ''Australia'' Is More Than a Movie

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Wednesday 26 November 2008 @ 16:50 - GMT

Last month, Tourism Australia began a new global marketing strategy when it officially replaced the controversial "So Where the Bloody Hell Are You?" campaign with a $40 million promotion.

The campaign promises to "change the lives" of Australia's overseas guests.

Film director Baz Luhrmann's Bazmark team produced two new film advertisements.

It will be screened in 22 countries and reflects some of the themes in Luhrmann's new Australia flick (which features Elton's The Drover Song during the end credits). But it will not advertise the period film starring Nicole Kidman and Hugh Jackman.

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