Savile Row occupies a quiet corner of Mayfair in central London near Bond Street and is famous the world over as the home of men's bespoke tailoring.
Winston Churchill and Elton are two of the many notables who have visited.
In fact, the latter refers to the area in his song, Tinderbox.
Now it is the subject of a new three-part series in which documentarian Ian Denyer explores Savile Rows illustrious tradition and how it can meet the challenges of the 21st century.
The first portion premieres on the Sundance Channel at 8 p.m. Eastern time on February 8.
