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More About Elton And Bauer Media

Written by Chief Editor.

As announced yesterday, Bauer Media UK is joining forces with Sir Elton for a live performance from his show at the First Direct Arena in Leeds in a special programme on Monday, September 16 .

Elton John: Home Again on Magic will see stations across Bauer Media’s Magic Network North provide a devoted two-hour special to mark the release of the singer's new album and open the doors for listeners to experience his only indoor UK show of 2013. Hosted by Magic Radio’s evening show presenter, Ray Rose, the programme will feature Elton John classics as well as his new single, ‘Home Again,’ and live tracks exclusively recorded from the performance on September 4.

Magic Radio’s promise is to bring listeners ‘just great songs’ and now listeners will be able to get closer to the rock legend with a week of ticket giveaways from Monday, August 26. Every time an Elton John song is played, a randomly selected caller will win tickets to the Leeds show, with a pair up for grabs in every weekday show and finally on Magic’s flagship weekend shows on Sunday 1st September – ‘Magic Breakfast with Mike Read’ and ‘The Tony Blackburn Show’.

There is also a further chance to win tickets at Magicradio.com. On September 16, in addition to Magic’s special programme, they will also kick off a week long giveaway of Elton’s new album, The Diving Board. Owen Ryan, Group Programming Director, Bauer Media Place Portfolio, commented: “Elton John is one of the biggest artists in the world, having sold more than 250million records over his five-decade career, so we are delighted to offer our listeners the chance to get closer to the star with an exciting programme featuring exclusive, live content.
At Bauer Media, we are committed to providing quality music experiences for our local listeners and this event shows our ability and drive to deliver the most exciting content from the best artists.”

Ben Martin, Head of Marketing, Marshall Arts Ltd. (Promoters of Elton John Live in Leeds) said: “As one of our core media partners, we wanted to offer Magic Network North something very special to help strengthen the message of Elton’s first performance in Leeds for nearly 30 years. Magic embraced the idea and built an entire month long promotion around the broadcast on September 16th which will tie in with the release of his new album The Diving Board.” Elton John: Home Again on Magic will be supported by a full multiplatform promotional campaign, in addition to promotional activity in the run up to and at the concert itself.

Steve Phillips, presenter of Mellow Magic, will be playing a selection of Elton John’s biggest hit songs and taking calls from listeners who were at the show whilst encouraging all listeners to tune in to the live broadcast on September 16.

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