The Lion King recently played 16 performances at DeVos Hall in Grand Rapids, Michigan.
The two-week premiere engagement grossed more than $2.9 million at the box office and entertained more than 35,000 theatergoers. In fact, it broke the box office sales record for a two-week touring Broadway engagement in Grand Rapids.
It is estimated that this engagement generated an economic benefit of more than $9 million to the city from travel, hotels, restaurants, parking and other businesses patronised by both theatergoers and production staff. This figure is based upon a Touring Broadway League report which found that, on average, Broadway tours contribute an economic impact 3.21 times the gross ticket sales to the local metropolitan area’s economy.
“The Lion King was a magical experience!” enthused Mike Lloyd, Executive Director for Broadway Grand Rapids. “The Grand Rapids premiere of this wonderful Disney production started our holiday season with warmth and excitement. The theater was packed for every performance. Our audiences were enthralled, mesmerised by the music, the voices, and imaginative staging– like nothing they had ever seen before. Everyone felt the love!”