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Melissa Odabash is pleased to announce a collaboration with the Elton John AIDS Foundation to mark the 20th Anniversary of the charity.

Melissa has launched an exclusive beach hat  for both men and women to benefit the AIDS charity.  The project aims to raise funds and awareness for the EJAF’s commitment to the UNAIDS campaign to eliminate mother-to-child AIDS transmission by 2015.

For every hat sold Odabash will donate £20 to the Elton John AIDS Foundation to help prevent new born babies from contracting HIV, as well as keeping their HIV positive mothers alive and healthy.

Odabash’s beach hats have won fans like Rihanna, Cameron Diaz, Elle MacPherson, Beyoncé and Heidi Klum.

Melissa will be re-working her iconic Eva straw beach hat using the inspiration from the foundation’s latest campaign:  Love Is In My Blood, which is about showing the compassion that’s in many people. 

The collaboration also marks Melissa’s first Men’s hat. 

Both hats will retail for £99 and will be distributed in Melissa Odabash boutiques, through her Web site and via wholesalers globally.