Sir Elton will take part in a one-off signing event in Piccadilly Circus as part of a “global event” publication for his autobiography, Macmillan has revealed.
Pan Mac will publish Me, written by Elton with writer and music critic Alexis Petridis, in the UK on 15th October, with imprint Henry Holt publishing simultaneously in the States.
In a UK exclusive event in partnership with Waterstones, the music-maker will also be appearing in conversation at the Hammersmith Apollo in November.
The publishers, Jeremy Trevathan of Pan Macmillan and Ben Schrank of Holt, are collaborating with Macmillan offices around the world to create a global marketing campaign which covers three phases. It began with the cinema release of Rocketman in May. This is being followed by social media campaigns and a Christmas gifting campaign, with the songwriter promoting the book in the UK and US.