Over the weekend, Clive Davis held his annual Grammy party.
During the event, Universal Music Group boss Lucian Grainge was feted in an unusual manner.
Instead of having stars sharing their best wishes, there was a video showing Grainge begging artists to help him make his own promo reel as a result of cost cuts.
Elton, Lady Gaga and Taylor Swift were seen jokingly backing off the project, leaving Grainge in the lurch.
Among others appearing in the short film were U2, Rod Stewart and George Lucas.