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As previously mentoned, Elton is the star of the 2018 John Lewis Christmas campaign. 

YouTube has the advert which depicts the story of his rise to fame and fortune from humble beginnings.

The mini-biopic, set to Your Song, shows how one present can change a life and ends with a four-year-old Elton unwrapping his first piano.

The commercial then cuts to the 71-year-old playing the instrument while thinking about his mother, who died last year, followed by the slogan: ‘Some gifts are more than just a gift.’