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Gary Farrow has resigned as Sir Elton’s PR representative in the UK.

In his announcement, Farrow wrote, “After some serious thought, and with a heavy heart, I can no longer continue my professional duties as Elton John’s personal PR… Contractual, media, and PR directional differences between Elton’s new management and myself have proved wider than I ever imagined and leave me with little option but to leave… It simply remains for me to thank Elton for all the memorable experiences we have shared.”

So Murray Chalmers will take care of public relations for Sir Elton and his company the Rocket Entertainment Group.

Furnish, chief executive of Rocket, explains to the Daily Mail that the switch in publicists was down to a new media strategy.
 
He writes in an email, “With an artist of Elton’s stature… it’s extremely challenging to break through the diverse clutter of communications that now exist to make fans aware that he’s still creating brilliant new music.

“Relying solely on traditional press just doesn’t sell records these days. We moved our business over to Murray Chalmers as his talents embrace the multitude of ways in which music fans consume and get their information about music today.”

Chalmers said: “I’m really happy with the development of the company and with the new additions to our client roster. Working with Rocket Entertainment Group and Elton John is a big personal thrill for me, and confirms my view that we have one of the best artist rosters in the business.”

Others on the company’s roster include Lily Allen; Paloma Faith; Robbie Williams; James Blunt; the Stone Roses; Tom Odell; Kate Bush; Coldplay; Muse; Radiohead; Chrissie Hynde; and the Pet Shop Boys.