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John Lewis is said to have hired Elton to provide the soundtrack for its appeal to festive shoppers.

The advert is believed to be based around Your Song, the performer’s 1970 hit. It’s to feature clips from Elton’s life, with actors playing the singer in his youth.

Ellie Goulding‘s cover version of Your Song was previously used on the 2010 John Lewis advertisement, and it managed to reach number two in the charts.

 A spokesperson for John Lewis said of the report: “We are lucky enough to enjoy lots of speculation around our TV ads, much of which is wildly inaccurate, and our one rule is to never comment on any aspect simply because we want to keep the magic.”