Elton has inked a deal that will keep him with the Universal Music Group for the rest of his career.
Through his company, Rocket Entertainment, the 71-year old has struck a long-term partnership that covers recorded music, music publishing, merchandise, brand management and licensing rights.
The pact ensures that not only is all of Elton’s voluminous catalog under one roof, but so are his future recordings. The luminary has been signed to companies now under UMG’s umbrella for his five-decade recording career.
Similarly, the Universal Music Publishing Group has administered the songwriter’s post-1974 copyrights since 2005, and his pre-1974 songs since before then.
A portion of UMG’s Elton John deal will be handled by Bravado, Universal’s own brand-management and merchandise company, which will work closely with Rocket to expand and develop global merchandising, branding and retail licensing opportunities around the Farewell Yellow Brick Road world tour.