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Grey London has taken a humorous approach to promoting the Sunday TimesRich List 2014 in a campaign shot by one of the world’s leading animal photographers – and which features feline versions of Elton, Richard Branson and Simon Cowell.

Props include spectacles and an earring for John, Cowell’s trademark hairstyle and an aeroplane collar for Branson.
The Rich List is to be published on May 18, and will, for the first time, take over the entire edition of the
Sunday Times Magazine.
The work was written by Jo Sissons and Kate Allsop, and art directed by Miguel Gonzalez. Animal photographer Tim Flach shot the images, which were altered by Antony Crossfield.
Get a sneak peek at